'If I write it, they will read it' ~ thinks many a fledgling author with a quiet smile.
Oh no they won't!
It is estimated that a new author on Amazon may sell as little as 50 copies of their book in a year. 95% of writers earn less than £5k. The 'top earners' are a teeny tiny % of the market, and usually get there on the back of a publicity department. But you don't have one, do you? Nor do I. So where to dive in?
Writing a book and getting it published, by whatever conduit you use, is only the start. To get any sales, you have to make people aware of your masterpiece. In this blog, I'm exploring some of the portals I use to promote my work ~ if I don't mention something, it's because I don't specifically use it for book promotion. Feel free to expound on how useful you find it in the comments section, because unless we are all out there, loud and proud, nobody will notice
1. Pre-Publication: At least three months before you are ready to gift the reading public with your masterpiece, it is good to offer it to a few REPUTABLE book blogger sites to read. I say 'reputable' because you want an honest opinion. One of the best sites is Rosie Amber @ Getting your manuscript to them early means that you will have a few (hopefully good) reviews up as soon as your book is published. And yes, I can vouch for their integrity : a reviewer posted a less than enthusiastic review of one of my YA ebooks. I am sure there are other book bloggers out there. Maybe people could identify them in the comments section.
2. Twitter:: I make Twitter my main platform. Most of my sales come from Twitter eg:
I have been looking at your books on Amazon and all look great, will buy two of your favorites. Select please. @carolJhedges
I also encourage readers to post pictures of the actual book (and then they get a surprise signature sent to them in the post)
|@carolJhedges @IARTG It's next on my 'to read' pile|
2a Twitter Hashtags: I use #histfic or #Victorian and #historicalfiction. This places my book alongside the others in the same genre and makes it easier for readers to find them. Your genre will have a #. Or there are general ones #bookboost @IARTG ... check other people's promo posts and you pick them up quickly. You can also follow readers via the authors especially if they have the magic words Avid Reader in their bio. Don't send them promos though. If you want to see some Twitter book promos, check out @ or @ (or even me) for ideas.
Make sure you RETWEET other writers and say a general or personal thank-you when people retweet you.
3. Press Releases: The local press are (usually) delighted to receive a press release, a publicity pic and a free copy to review.
3a. Press Releases: Anywhere your book is set will be delighted also.
3. Local Radio: Contact them via Twitter, phone them up, arrange to do a studio interview. Listen, I sound like a 15 year old mainlining helium, but I still do it.
4. National Press: Will be interested if you have a brilliant backstory, particularly if it involves abuse, or hardship. Also if you earned shedloads of advance shekels or you are very very photogenic. I haven't cracked this one yet. Maybe you will. Also if your partner/family member is 'famous'. However I was told by the wife of someone well known in public life that this could be a two-edged sword as the press can jump on you if said famous person is not liked.
|Bernie Steadman in W H Smiths|
5. Literary Festivals: Everybody's doing it. Local library will have contacts of yours. Organisers have a Twitter site. Get in touch. I did the first St Albans Literary Festival two years ago and last year. I ran a workshop on how to get published ... ooh, and I had some books on a side-table.
6. Signings: Local bookshop is worth approaching (see pic). Make sure you are professional in your set-up and your conduct ~ do not hassle people to buy your books.
|Harpenden Writers, 27th Jan 2017|
8. Blogging: Worth a whole post on its own. Maybe I'll write one. Sufficient to say that blogs are great for writing interesting posts around your book. I have blogged on Sex, Food, Child cruelty, Poisons .. did I mention Sex? Some people arrange Blog Tours to publicize their book. I host other writers and write posts for other blogs. It's getting your name out there, building your profile and being part of the writing community.
10. Local Shops:: If you are a small published/self published writer with books, it is well nigh impossible to get them into the big bookshops. This is because they get 45% discounts from established publishers and usually only deal with 2 or 3 suppliers. But other shops like gift shops, & craft shops may well be happy to negotiate a better rate. I get a kick from seeing my books in a local shop window (see pic at top of piece). I've never had that happen at Waterstones!
Finally - if you have published actual books, make sure you are registered for PLR ~ Public Lending Rights: that's the money paid by libraries every time your book is borrowed. You can register here. Every little helps.
What I do not do, and nor should you, is inundate followers, friends on Facebook, or total strangers with 'buy my book' promos 24/7. If you want to read one of my books, great. If not, hey. And I won't be constantly checking my sales figures or Amazon and informing you every hour of the day. That way madness lies. And somehow I have to find time to get on with the next book, (which is the other GREAT way to generate sales), so that IF you bought, read and enjoyed Diamonds & Dust and its three successors, there will be another book in the pipeline for you to read very soon.